“Current discussion about media convergence often implies a singular process with a fixed end point: all media will converge; the problem is simply to predict which media conglomerate or which specific delivery system will emerge triumphant. But if we understand media convergence as a process instead of a static termination, then we can recognize that such convergences occur regularly in the history of communications and that they are especially likely to occur when an emerging technology has temporarily destabilized the relations among existing media. On this view, convergence can be understood as a way to bridge or join old and new technologies, formats and audiences. ”

THORBURN, David. JENKINS, Henry. Rethinking media change: the asthetics of transition. London: MIT Press, 2003.

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