Neste trecho, Manovich fala da mudança de concepção das interfaces digitais e justifica a relevância do design da experiência neste novo contexto.
“Something else has happened in this process. Until this decade the design of user interfaces was often ruled by the idea that the interface shoud be invisible. In fact, the really successful interface was supposed to be the one which the user does not notice. This paradigm made sense until the middle of the 1990s – that is, during the period when, outside of work, people used information devices on a limited basis. But what happens when the quantity of these interactions greatly increases and information devices become intimate companions of people’s lives? The more you use a mobile phone, a computer, a media player or another personal information device, the more you “interact with an interface” itself.
Regardless of whether the designers realize this consciously or not, today the design of user interaction reflects this new reality. The designers no longer try to hide the interfaces. Instead, the interaction is treated as an event – as opposed to “non-event”, as in the previous “invisible interface” paradigm. Put differently, using personal information devices is now conceived as a carefully orchestrated experience, rather than only a means to an end. The interaction explicitly calls attention to itself. The interface engages the user in a kind of game. The user is asked to devote significant emotional, perceptual and cognitive resources to the very act of operating the device.”
MANOVICH, Lev. Information as an Aesthetic Event. 2007. Disponível em http://www.manovich.net